Find Your Ideal University Social Media Strategy

Tell Us About Your Institution

We'll use your answers to recommend the best social media strategy for your institution's scale, audience mix, and recruitment goals.

1What type of institution are you?

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Small specialist institution (college, conservatoire, specialist provider)
Mid-size university (regional university, teaching-focused)
Large research-intensive university (multi-faculty, substantial research output)
Global multi-campus university group or federal system

2What is your biggest social media challenge right now?

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Turning social media followers into real prospectus requests and application enquiries
Standing out from other universities in the same ranking band making similar claims
Getting current students, alumni, and staff to share and authentically champion the institution
Keeping current students and alumni engaged between major calendar moments

3Which audience are you most focused on attracting?

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Domestic undergraduate applicants (home-fee students via UCAS or equivalent)
Postgraduate and mature applicants (Masters, PhD, professional programmes)
International applicants (high-value overseas recruitment, priority markets)
A specific audience (e.g. widening participation, specific faculties, CPD learners, executive education, donors, research partners)

4What best describes your current social media activity?

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5How important is short-form video (campus clips, student takeovers, course explainers) to your recruitment strategy?

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Very important — we want to build applicant audiences with TikTok, Reels, and student-led video content
Useful, but not my main priority right now
We just need simple course-highlight posts and event graphics to stay visible
Not something I've thought about yet

Please answer all questions to generate your social media recommendation.

✦ Your Personalised Social Media Recommendation

Your Social Media Strategy is Ready

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Tools to Power Your Social Media

Handpicked social media platforms for universities — with affiliate links to get you started.