The best software for marketing agencies, independently selected.
A curated directory of software for marketing agencies. Every product is hand-picked for fit with how agencies win clients, deliver campaigns, and grow their retainer base.
Best Software for Marketing Agencies
Sales Software for Marketing Agencies
Apollo.io gives marketing agencies access to over 230M verified contacts to find and reach target businesses. It combines prospecting, email sequencing, and CRM enrichment in one platform — so agencies can build a systematic new business pipeline.
Instantly lets marketing agencies run high-volume cold email campaigns without damaging domain reputation. Inbox rotation, warmup, and deliverability tools are built in so outreach lands in inboxes, not spam folders.
Amplemarket combines contact data, intent signals, and multichannel outreach in one platform. Marketing agencies use it to identify businesses actively researching new agency partners and reach them at exactly the right moment.
CRM Software for Marketing Agencies
Pipedrive is a visual sales pipeline CRM for managing new business and existing client relationships simultaneously. Its drag-and-drop pipeline gives agencies a clear view of every pitch, retainer, and upsell opportunity at every stage.
folk is a relationship CRM ideal for managing long-term client and partner relationships. Marketing agencies use it to track referral networks, media contacts, and client history — with automatic Gmail and LinkedIn sync.
Lead Generation Software for Marketing Agencies
SEO Software for Marketing Agencies
Surfer is an SEO content optimisation platform that tells you exactly what to write to rank on Google. Marketing agencies use it to deliver measurable SEO results for clients and to rank their own agency website for new business.
Marketing Software for Marketing Agencies
ActiveCampaign runs personalised email campaigns triggered by behaviour and key dates. Marketing agencies use it both to nurture their own prospects and to deliver automated email campaigns for clients.
Kit is an email marketing platform for agencies that want to grow their own audience with thought leadership and guides. It combines email automation, landing pages, and subscriber management to build a pipeline of warm prospects.
Social Media Software for Marketing Agencies
Vista Social lets agencies schedule, publish, and analyse content across every social channel from one dashboard. Manage multiple client accounts and the agency's own social presence without daily manual effort.
Advertising Software for Marketing Agencies
AdCreative.ai uses AI to generate high-converting ad creatives for Google, Facebook, and LinkedIn campaigns. Marketing agencies use it to produce professional ad graphics at scale across multiple client accounts without a dedicated design team.
Practice Management Software for Marketing Agencies
PandaDoc lets marketing agencies send professional proposals and retainer agreements and collect e-signatures without printing or scanning. It dramatically reduces the time from pitch to signed contract.
MarketerHire matches marketing agencies with vetted freelance specialists for projects or ongoing work. Scale delivery capacity quickly with proven SEO, paid media, and content marketers — without permanent hire overhead.
Guides to help marketing agencies choose the right software
25 factors to consider when choosing software
The full checklist for evaluating software before committing — covering integration, pricing models, support, and long-term fit.
Read the guide →13 tips for choosing CRM software
Expert advice on selecting the right CRM software — from evaluating your pipeline complexity to understanding what marketing agencies actually need from a CRM.
Read the guide →25 tips to help small businesses choose software
Practical guidance for smaller practices and sole traders evaluating software for the first time — what to prioritise and what to avoid.
Read the guide →25 practical ways AI can save time in your business
Concrete, implementable examples of where software creates real time savings — relevant for marketing agencies looking to reduce admin and spend more time on client work.
Read the guide →25 practical software picks that save time
A curated list of software that have proven time-saving value across business functions — from client communication to document processing.
Read the guide →